Lauren

Jun 01, 20163m read

User Experience Design Must-Haves: 5 Ways to Improve in 2016


Individuals visiting your site today are all about user experience. That’s why design matters now more than ever before. Your site needs to be attractive, easy maneuver, clear, and entertaining. Furthermore, it should also go a step further by providing your users with a means to have input in your offerings and connect with one another.

Covering all these elements on one website can be tough, but the rewards are well worth it. Here are a few simple ways to get started in providing the ultimate user experience design for your modern audience.

 

Use White Space

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Sites of the past often tried to cram as much information as possible onto each page, but today we have evolved to appreciate the power of simplicity. White space adds significantly more to your site than just a sleek look. In addition to looking more clean and concise, having white space (or empty space) on your site naturally draws the eye to what’s most important (ie. illustrations, content, pictures, diagrams, etc.)

White space makes your site less overwhelming, allowing your content to be more legible and easier to digest. In addition to your content and visuals, having enough white space also helps your call-to-action or CTA stand out from the rest of the site, making your users more inclined to go through with your desired outcome. Other benefits of white space include creating balance and separating various features of your site.

 

Attractive CTA

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If you want your users to perform a specific action at the end of their time on your site, your CTA should be designed to draw them in. Believe it or not, size matters when it comes to your CTA. Often times, a larger CTA button will command your user’s attention much more quickly than when they are smaller and more difficult to locate. Some designers even suggest you make it 20% larger than your logo. Remember to surround your CTA with plenty of white space to make it stand out even more.

In addition, make sure that it is placed both logically and effectively on the page so users want to click. The color of your CTA should also contrast the rest of the page, so it is visually distinct.

 

Implement Social Tools

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Social tools add a whole new element to your site. They empower your users to have conversations, actively participate in your content, and take part in an online community. By installing social tools such as live chat, notifications, news feeds, and personal profile–your users get all the benefits of a social network right on your site.

This means, you can continue to keep ownership of your own content without outsourcing conversations to Facebook or Twitter, which tends to increase user retention and engagement.

 

Improve Readability

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You may have the most beautiful site in the world, but if your users struggle to read your content, your user experience will suffer. People want to read your content. Hopefully, it provides them with great information that they can use in their everyday life–and you work hard to make that possible.

So make sure your content is bold enough to stand out on the page. Try to avoid colors and fonts that will be difficult to read and avoid putting words too close together. Make sure to provide enough space for your words to jump out on the page and always make the sizing large enough that people of all ages won’t have trouble reading.

 

A/B Test

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What works for some of your users might not work for others. So make sure to A/B test two alternatives for your site and landing page. This way, you can see which version of your site is most effective for your users. By A/B testing you discover if your CTA is positioned well, if your content connects to your target audience, whether or not your design resonates with your users and much more.

As a result, you will be able to understand what works for your users and what doesn’t, allowing you to reconfigure accordingly.

 

So as we know, in 2016 web design is all about the user. By using the above advice to consider their experience, you are more likely to retain your users for longer, keeping them happier than ever. Have anything to add? Let us know below.

 


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