Aug 29, 20182m read
Spot.IM Community Pages: Welcome Fandoms!
At Spot.IM, we make it a point to routinely think about our users’ motivations. We chiefly choose to study and analyze their particular motivations in order to enhance our product offerings and relationships with hundreds of media publishers around the world. As we consistently tell our publishers, we’re a “publisher first” company. Our main focus is to indeed lead them in the right direction. And in that spirit, we thought it would be more than prudent to talk about our newest and most exciting offering: Community Pages.
Now, don’t worry, this is not going to be a blog post trying to sell you on Community Pages and their respective features. You can email us at firstname.lastname@example.org for such a synopsis. In this specific post, we’re going to explain why we created Community Pages and how best to use them for your dedicated audiences. The first thing we need to underscore is that our Community Pages are essentially targeted town squares for existing and/or growing fandoms.
At Spot.IM, we’re strong believers and proponents of fandoms. If you do not know what a fandom is, Wikipedia has one of the most complete descriptions: “Fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the object(s) of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a social network with particular practices (a fandom); this is what differentiates “fannish” (fandom-affiliated) fans from those with only a casual interest.”
Most, if not all, of our offerings are tailor-made for different kinds of online communities. We are experts at originating, growing and preserving online communities. With this level of pragmatic experience, we’ve beyond noticed how thousands of online communities have transformed into downright fandoms. This massive wave of change has actually been happening for years. We think the two main reasons why are:
1) We live in an aggressive attention economy and online communities have become way too detached. The vastness of the Internet has for better or worse forced us to distill our collective interests into fandoms.
2) In a social media universe, we now more than ever crave validation. Fandoms almost by definition help us to satisfy this very intense human need.
Nowadays we are closer than ever before, thanks to the Internet and the rise of fandoms. We have found that our Community Pages are excellent hosts for various fandoms. We’ve seen this again and again with several of our publishers. The key advice we give them and now we give you is “mind your topic.” The highest-performing Community Pages are always the ones that welcome a fandom and not a general online community, i.e. Donald Trump, movie franchises, popular TV shows, sports teams, video games, musicians and super famous (sometimes infamous) celebrities. Community Pages need to have the perfect blend between topical and evergreen content. If one of those is clearly missing, your chances of great success decrease. When in doubt, please ask one of our Community Managers. (Me!!)
What’s your favorite fandom? Would you like to create your very own Spot.IM Community Pages? Contact us below.