Lauren

Jun 30, 20162m read

Why Online Social Interaction Can Make or Break your Community

We have long established the need for online publishers to cultivate online communities. The benefits of doing so are almost endless: you increase engagement, user-retention, and most importantl...

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Lauren

Jun 07, 20162m read

How to Integrate User Generated Content Marketing into Your Content Strategy

They say content is King–and if that’s the case User Generated Content represents the constituents that empower the crown. By putting them together, not only is your content plan more de...

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Lauren

Jun 01, 20163m read

User Experience Design Must-Haves: 5 Ways to Improve in 2016

Individuals visiting your site today are all about user experience. That’s why design matters now more than ever before. Your site needs to be attractive, easy maneuver, clear, and entertainin...

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Lauren

May 25, 20162m read

3 Benefits of Employing a Modern Website Comment System

So you have started a blog–now all you need is readers. But as you already know readers don’t just come simply because you want them to. Instead, they must feel that they have a part in...

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Lauren

Mar 10, 20163m read

5 Customer Retention Strategies that Work

As we have long established, the aim of every website is to keep their users on site for as long as possible. Yet, most sites tend to lose users after just a few seconds. That’s why customer r...

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Lauren

Mar 06, 20163m read

How to take your Website’s Comment System to the Next Level

Despite the recent backlash over comments, comment systems are far too valuable to abandon. Studies have shown an increase in engagement, retention, and customer loyalty when brands get their us...

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Lauren

Feb 29, 20164m read

Community Management Best Practices for 2016

The necessity of creating online communities has been addressed again and again. What we often leave out however, is the next step. Once you have that community, your work is far from over. In f...

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Lauren

Feb 25, 20163m read

Create Good Conversation Starters for Each Blog Post: 5 Ways to Make it Happen

Why do we blog? It’s might seem like the thing to do nowadays, but blogging is so much more than just a simple marketing trend. Blogging has taken the world by storm as a means to build conver...

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Lauren

Feb 09, 20164m read

Content Marketing Strategies to Increase Engagement

When Facebook emerged back in 2004, nobody could have possibly predicted the explosion it would create. Practically speaking, Facebook launched an entire industry that had never existed, but bac...

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