Mar 12, 20154m read
7 Reasons To Use Social Media For Business
All your business marketing ideas have been put into action via printed materials including mailers, posters and fliers to your target audience. You’ve reached out to the press about the relaunch of your business with that fresh new look. Now there’s another type of media you can use. Social media can empower you to tell your story in your own words, directly to your target audience. Via social media, you’ll be able to show the masses that you and/or your business possess the expertise to help those in need, quite simply and on a global scale.
There’s a variety of avenues available for exploration. Channels such as Facebook, Pinterest, and Twitter are just a few social media platforms you can use to help grow your business and maximize your brand’s marketing potential.
As they say, content is king. It is vital for you to develop content via articles, videos, and research papers that will reach your target audience. You want to be able to connect with your customers and in so doing, grow your business.
Traditional marketing is great, but things are shifting to Social Media wherein large communities of your potential audience reside. It is time to get social about your brand and social media marketing is a great way to do it.
Let’s take a look at 7 reasons why you should be using social media marketing to target your audience:
1. Congregating customers means generating allies.
Social media will allow you to maximize your business marketing efforts and will help you gain customers while turning them into fans of your brand. Your business will reap the benefits by having your customers share your message via content and their own social networks, driving demand for your business and will give them a reason to generate interest in your brand. Give your target audience a reason to promote your brand. Inspire them to share your content on social media platforms via offering them to win points and/or prizes.
2. Join the conversation to make potential business contacts.
Utilizing social media platforms will allow you to grow your professional contacts and will put you and your business on the map, more times than not giving other brand owners a reason to check out what you got, and perhaps create an alliance or partnership. Platforms such as LinkedIn are great ways for a business to create a network of loyal customers. Creating content that speaks to other business owners will trickle down to their target audience and will give them a reason to check out what you have to offer.
3. Rapid engagement can result in customer retention.
Social media is also a great way in connecting and developing relationships with both influencers and customers. When your offerings reach the eyes of target audiences via social, you only have a few seconds to show them why they should care about what you have to offer. If your content appeals to them in that short time span, it will give them a solid reason to look more into what you have, and if they are impressed enough, they will help spread the word.
4. Breathe life into the outdated customer service model.
Every business needs to have a way to communicate with its clients for customer service purposes. Social media provides an avenue for two way interaction for a business to communicate with their clients and to answer their questions, concerns, and to handle any damage control.
5. Businesses can be customers, too.
This type of marketing also helps a business gain leads and boost sales from other businesses. For instance, a customer of yours might come upon a product you offer that can help their business and will give them the opportunity to serve their clients more efficiently. Don’t forget, clients also own their own businesses and may have a need for your product.
6. Share proven results and establish yourself as a thought leader.
Demonstrate your expertise in a certain area via articles. Talk about a past project that you did that benefited a large group of customers and helped their cause. Write a case study and put it up as featured content on your website that visitors can download. Share this content on social media and inspire others to share as well. This is known as content marketing.
7. Increased traffic can result in imminent success.
Last but not least, using social media can generate a huge amount of site traffic. Remember the golden rule: content is king. But it’s not just content; it’s the right type of content that can go viral, with people sharing your output far and wide. It doesn’t matter whether that content is an insightful infographic, video, or whitepaper. This inclusion will not only help your site gain traffic but it will also increase awareness and heighten visibility with what you have to offer.