Idan Mitrofanov

Aug 22, 20166m read

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The Downside of Social Media: How Publishers are Losing their Communities to Social Gia...

Social media’s original aim was to connect people. Mark Zuckerberg himself has discussed this many times as his primary reason behind creating “Thefacebook” as it was known back in its pub...

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Idan Mitrofanov

Aug 12, 20162m read

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Spot.IM Closes $13 Million Series A Funding Round To Empower Digital Publishers’ Soci...

Media industry’s most comprehensive social engagement platform bolsters efforts to enable digital publishers to take back control of content from social media giants NEW YORK, Aug. 3, 2016...

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Idan Mitrofanov

Aug 03, 20163m read

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Improving the User Experience Design Process: 3 Hacks to Nail It the First Time Around

Beauty may be in the eye of the beholder, but that doesn’t mean you shouldn’t put your best foot forward when designing your website for an optimal user experience. Great UX and great design...

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Shayna Hodkin

Jul 06, 20163m read

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5 Sites that Mastered the Art of Online Social Interaction

Social interaction has morphed from being something specifically reserved for face-to-face social contexts to a phenomenon connecting thousands of people across the world with similar hobbies, i...

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Shayna Hodkin

Jul 04, 20162m read

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3 Online Publishers Acing User Generated Content

User Generated Content first began with the big brands such as Coca-Cola, Starbucks and Doritos. But the practice is expanding big time–moving to a variety of industries including of cours...

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Lauren

Jun 30, 20162m read

community

Why Online Social Interaction Can Make or Break your Community

We have long established the need for online publishers to cultivate online communities. The benefits of doing so are almost endless: you increase engagement, user-retention, and most importantl...

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Lauren

Jun 07, 20162m read

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How to Integrate User Generated Content Marketing into Your Content Strategy

They say content is King–and if that’s the case User Generated Content represents the constituents that empower the crown. By putting them together, not only is your content plan more de...

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Lauren

Jun 01, 20163m read

ux design

User Experience Design Must-Haves: 5 Ways to Improve in 2016

Individuals visiting your site today are all about user experience. That’s why design matters now more than ever before. Your site needs to be attractive, easy maneuver, clear, and entertainin...

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Lauren

May 25, 20162m read

letters

3 Benefits of Employing a Modern Website Comment System

So you have started a blog–now all you need is readers. But as you already know readers don’t just come simply because you want them to. Instead, they must feel that they have a part in...

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Lauren

Mar 10, 20163m read

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5 Customer Retention Strategies that Work

As we have long established, the aim of every website is to keep their users on site for as long as possible. Yet, most sites tend to lose users after just a few seconds. That’s why customer r...

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